Six things your buyers look for before they call.
Every one of these gets a clear place on your site, so a buyer can tick it off in a minute.
Third-party certification
BAFE SP203-1 for fire detection and alarm systems, NSI or SSAIB for security. Buyers and their insurers look for these before anything else.
Police-response alarms
Intruder alarms with police response need an installer certified by NSI or SSAIB. If you can do it, say so plainly.
Maintenance and response
BS 5839-1 recommends servicing at intervals of no more than six months. Show your contract options, call-out times, and that someone answers out of hours.
Systems you support
The panels and platforms you install and maintain. Facilities managers often search by the system they already have.
Sectors
Schools, care homes, HMOs, offices, warehouses. A page per sector speaks to each buyer’s rules and worries.
Proof
Real installs, tidy panels and finished CCTV views, not a stock photo of a smoke detector.
The pages we’d build for you.
A complete redesign covers the first five, rebuilt from your current site. A larger site adds a page for each service and town, which is how you show up when people search for exactly what you do.
//services/about/areas/contact/fire-alarms/fire-alarm-maintenance/security/sectors/schoolsWhat your customers type into Google
- fire alarm servicing [town]
- fire alarm installers near me
- CCTV installation for business [town]
- NSI approved alarm company [town]
- emergency lighting testing [town]
Each of these deserves its own page. One “Services” page can’t rank for all of them.
A site that speaks your buyers’ language.
We know the difference between a conventional and an addressable system, and so will your website. Facilities managers notice when a supplier’s site gets the details right.
Your certification, explained
Buyers see the logo. We add a line on what BAFE or NSI certification means for them, in plain English.
Maintenance sold properly
Contract options, what a visit includes and what happens when a fault is reported, laid out so an FM can forward it to their finance team.
Fault reporting that works
A form that asks for the site, system and fault in one go, with your out-of-hours number shown just as prominently.
Can you show our BAFE or NSI certification?
Yes, using the artwork your certification body provides and following its rules, with your certificate or registration number so buyers can verify it.
Can you list the panels and systems we work on?
Yes, as text. Manufacturer logos go on only if you’re an approved partner with permission to use them.
Can customers report faults through the site?
Yes. We add a fault form that asks for the site, system and symptoms, and sends it straight to your inbox. Your out-of-hours number sits beside it, because urgent faults should be phoned in.
See your own homepage, redesigned.
Send us your website address. Your free preview arrives within 3 working days, by email.
