02Inspection report
A typical contractor website, inspected.
Most of the sites we look at share the same faults. Here they are, coded the way you’d code an EICR.
Schedule of observationsTypical contractor website · public pages only
Ref SF-EX-001
RefItemObservationCode
1.1
Mobile layout
Text needs pinching to read and the menu breaks on a phone, which is where a lot of the people who find you on Google are looking.
C1
1.2
Security certificate
The browser shows “Not secure” next to your address. Buyers notice, and so do their IT departments.
C1
2.1
Accreditations
BAFE, NSI, NICEIC or Gas Safe logos are buried on the About page, or missing altogether.
C2
2.2
Design
Looks like a template from years ago: boxed menus, a sliding banner and a “Welcome to our website” headline.
C2
2.3
Services
Everything sits on one Services page, so Google can’t match you to “fire alarm servicing Coventry”.
C2
3.1
Photos
Stock images of someone else’s van, or photos from 2012.
C3
3.2
Areas covered
The site never says which towns you work in or how quickly you can attend.
C3
3.3
News page
Last post: “We’ve moved to new premises!”, in 2014.
C3
4.1
Contact form
Sends to an old address nobody checks. Untested since the day it was built.
FI